Privacy Policy

Health Pointe Jacksonville (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hpjax.com or contact us about our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

1. Information We Collect

Information You Provide Directly

• Name, email address, and phone number submitted through contact or quiz forms
• Health-related information you voluntarily provide in quiz or intake forms
• Payment information processed through Shopify when purchasing gift cards (we do not store card numbers — Shopify handles payment processing)
• Messages sent through our live chat widget (LeadConnector / GoHighLevel)

Information Collected Automatically

• Browser type, device type, IP address, and pages visited (via Google Analytics)
• Referring URLs and session duration
• Cookie identifiers and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and schedule appointments
• Process gift card purchases
• Send appointment reminders or wellness newsletters (only if you have opted in)
• Improve our website and services based on usage data
• Run and measure digital advertising campaigns (Google Ads, Meta/Facebook)
• Comply with legal obligations

We do not sell your personal information to third parties.

3. HIPAA Notice

Health Pointe Jacksonville is a healthcare provider subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) collected as part of your clinical care is governed by our separate HIPAA Notice of Privacy Practices, available at our clinic and upon request. This Privacy Policy covers information collected through our website and marketing channels only.

4. Third-Party Services

Our website uses the following third-party services that may collect information about you:

Google Analytics 4 & Google Ads

We use Google Analytics to understand how visitors use our site and Google Ads to measure advertising effectiveness. These scripts do not load at all unless you allow them in our cookie banner. You can also opt out via the Google Analytics Opt-out Browser Add-on.

Meta Pixel (Facebook)

We use Meta's advertising pixel to measure conversions and serve relevant ads on Facebook and Instagram. Meta may use cookies to track your activity across websites. The pixel does not load at all unless you allow advertising cookies in our cookie banner. You can manage your ad preferences at facebook.com/ads/preferences.

LeadConnector / GoHighLevel (Live Chat)

Our live chat widget is powered by LeadConnector (GoHighLevel). The chat does not load until you open it and accept the notice shown at that point. Messages you submit through chat are recorded, received by our team, and stored in their platform, and are used to respond to you and to improve our service. Please do not send medical details through chat. View GoHighLevel's privacy policy at gohighlevel.com/privacy-policy.

Shopify

Gift card purchases are processed through Shopify's Storefront API. Payment and order data are handled by Shopify in accordance with their privacy policy at shopify.com/legal/privacy.

AcuBliss (Online Booking)

Appointment booking is handled by AcuBliss. Information you submit during booking is subject to their privacy practices.

5. Cookies

We use cookies and similar technologies to operate our website, analyze traffic, and support advertising. These include:

• Essential cookies — required for the site to function
• Analytics cookies — Google Analytics (usage data)
• Advertising cookies — Google Ads, Meta Pixel

Analytics and advertising cookies are off by default. Nothing in those two categories loads until you allow it in the cookie banner shown on your first visit. You can change or withdraw your choice at any time using the Cookie Preferences link in the footer of every page; withdrawing consent clears the related cookies immediately.

We also honor the Global Privacy Control signal. If your browser sends it, we treat that as an opt-out and load no analytics or advertising scripts at all. You can additionally control cookies through your browser settings.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Analytics data is retained per Google's default retention settings (14 months for user-level data).

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time

To exercise any of these rights, contact us using the information in Section 9.

8. Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.